Pefki is a seaside resort in the north of the island of Evia. It is set in a green area with predominantly pine trees ("pefki" in Greek means "pine trees") and fields with olive trees. There are also many grapes grown in the area. About 500 people live in the village of Pefki and it is popular with Greek tourists especially, and has a large partly organized beach consisting of coarse sand and small pebbles and stones. The beach is some 2 kilometers long and quite wide and there are some trees along it.

There is also a small fishing harbour. The village of Pefki extends mainly along the coast. There are plenty of dining and entertainment places and there is a wide choice of accommodations, from simple rooms offered for rent to luxury villas. In the high season you can also practice various water sports.